i'm lovin it

Before I read Maddox's article entitled "McDonald's new ad campaign is an anagram for ailing vomit," I thought I was one of the few people who disliked McDonald's food. In this article, Maddox goes on a diatribe against McDonald's food and its marketing strategies using cartoons along with his writing to convey his belief that McDonald's food is of low quality and that its techniques for appealing to the masses actually cheapen our culture's identity.
Maddox's writing style is inappropriate and controversial in comparison to our societal norm . He cusses rampantly and uses phrases such as "bland pig shit" to describe McDonald's food. Nevertheless, his writing style isn't so unorthodox when you consider his audience. Soccer moms and white collar 4o-somethings aren't going to be reading his website. His audience is older teenagers and people in their twenties. His style will appeal more easily to teenagers and people in their twenties who will appreciate his offensive humor.
However, Maddox's purpose in writing the article isn't to entertain or piss people off so much as it is to get his view across, that McDonald's is targeting stereotypes in an attempt to sell more Big Mac's. Maddox addresses this by acknowledging McDonald's new marketing campaign of using hip-hop, r&b, and rap artists in "five cutting-edge, high energy television commericals." Just because McDonald's uses popular rappers in its tv commercials, ethnic stereotypes should somehow feel more connected to McDonald's and as a result buy more unhealthy artery hardening food. His underlying point is that McDonald's cheap, unhealthy, processed food tastes terrible, but because of their marketing ignorant masses will continue to eat at McDonald's.